South Dakota clothing company competing with national retailers in Cyber Monday, online holiday sales

SIOUX FALLS, SD (KELO) – It’s another great day of shopping online as people hit Cyber ​​Monday sales from many different retailers.

But it’s not just national brands that are successful with online sales this holiday season, a South Dakota-based company is successfully competing with the mass of online offerings this holiday shopping season.

“I think I got seven emails, several push notifications, and then while we were sitting in our meeting this morning, I got five or six more texts, so it’s coming to you from all angles,” he said. said Taylor Kenney, marketing manager for Lauriebelles.

It was a Monday full of notifications hoping to entice you into shopping.

“I think people shop these kinds of days, everyone wants a deal,” said Roger Jepsen, operations manager of Lauriebelles.

But for the past few weeks, there have been uninterrupted offers from retailers across the country.

“It’s happening earlier and earlier each year, so to capture that early traffic, 12 days before Thanksgiving, we make deals every day to hopefully capture new traffic as well,” Kenney said.

Lauriebelles is successful in capturing many of the top vacation sales through significant growth in marketing.

“It’s just about getting your name out there, not sticking to one platform. Try text messaging, try an app if you can develop it, post more social posts, ”Kenney said. “The great thing about online is that you can see instant results. I know when I text you can see increased traffic and increased sales. “

While the holiday season can have many people heading to their phones to take advantage of these Cyber-Monday deals, a warehouse full of products and handy staff is what it really takes to fill all those orders in. line. It’s an increase in online sales that has resulted in strong growth, especially for local businesses like Lauriebelles.

“We moved here not even a year ago and we are already reaching full capacity,” Jepsen said.

The Tea-based womenswear business has seen tremendous online growth over the past year, resulting in major investments in its warehouse and additional staff.

“So the new system we have allows us to ship an average of 2,000 orders per day; that’s shipped, picked and at the door, ”Jepsen said. “This is how we stay competitive with the big brands, you can buy today and ship today with what we have in place now.”

As Lauriebelles sees increased traffic and sales on Cyber ​​Monday and Black Friday, Jepsen says the increase in holiday traffic is now more than a day, it is spread over two months of promotions and holiday shopping. And also correlates with when their exclusive brand is launching new products.

“I think when you’re local you have something that the big retailers don’t have, we have our Lily & Lottie brand that you can’t get anywhere else,” Kenney said. “It’s one of the perks of being local, you have these niche products, you have these niche and special products to you, especially here in South Dakota. ”

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